Jukhee Hong

Executive Director ASEAN Business Advisory Council Malaysia

Jukhee Hong is an active policy advocate for ASEAN economic integration, holding various roles across ASEAN organisations. She is engaged in cross-sectoral policy advocacy, representing private sector voices in business-to-government consultations with regional leaders and ministers. She is currently pursuing a PhD at Xi’an Jiaotong University, China, focusing on digitalisation and climate change.

⁠At ASEAN-BAC Malaysia, she oversees the formulation and execution of strategic initiatives – including policy and event programmes and operational management – in support of ASEAN-BAC Malaysia’s Chairmanship 2025, led by the Council Members and in fulfilment of the private sector mandate.

From 2010 to 2022, she led CARI ASEAN Research & Advocacy and its predecessor, the CIMB ASEAN Research Institute – an independent think tank supporting ASEAN integration through research and advocacy.

Prior to Malaysia’s cabinet reshuffle in March 2020, she served as Executive Director of the APEC Business Advisory Council (APEC-BAC), representing 21 economies including Malaysia and headed the secretariat for the APEC CEO Summit 2020.

She was also Executive Director of the ASEAN Business Club, a network of top ASEAN corporate leaders. She has led business missions to countries including Malaysia, Myanmar, the Philippines, Vietnam and the United Kingdom, engaging with high-level dignitaries.

Before her ASEAN-focused career, she spent over 12 years in the Malaysian media industry as a trilingual journalist, news anchor, executive producer and media advisor to cabinet ministers, earning multiple awards for her work.